Strategy and management Assignment Example | Topics and Well Written Essays - 1250 words

Strategy and management - Assignment Example This company saw this as an opportunity to expand by capturing the market that had been left by the major industry players. A competitive marketing strategy has been adopted in seeking to help the company to capture the desired market. There different markets available within the industry have prompted competitive strategies to be adopted by the airlines operating within the industry in order to compete effectively. The deregulation of the industry left all the markets and routes open to the available firms. Due to the changing market demographics, there is need to develop products that meet the needs of each market based on the characteristics of the market (Kotler & Keller 2011). These characteristics of the market vary in terms of distance, number of firms in the market and the daily demand for the airline seats. The company has adopted a pricing strategy that is aimed at ensuring all the markets that are available have been accessed. Accessing these markets will enable the company to become competitive within the industry by reaching a wide range of markets. The company has adopted an approach of flying once within each route in seeking to ensure that they have an extensive reach. As time progresses, there is hope to increase the number of flights to different routes to maximise on the widening customer base. The company is focused on flying within routes that terminate at large cities as they have large airline connecting and their clients can connect too many destinations. This approach has been adopted in order to ensure the customers are satisfied by the services as they can reach destinations where they connect to other airlines (Middleton & Clarke 2012). The preference for many customers is direct flights and the company has adopted such routes, except the route D, which has a stop-over. The scheduling element of the flight remains a crucial factor that can

Falls Prevention in Australia Essay Example | Topics and Well Written Essays - 3250 words

Falls Prevention in Australia - Essay Example Unintentional falls are common risks mostly among elderly individuals who may experience non-fatal injuries from these falls. Fall-related injuries are common among these older adults, hip fractures being one of them. Mortality rates in relation to falls are also high in this age group, and death is even a major possibility among those 85 years and above (Currie, 2007). This is also the case in Australia where the common sufferers of falls belong to the above 65 age group (Department of Health and Ageing, 2012). Fall-related injuries mostly include hip fractures and wrist fractures. Some patients have also been known to suffer head injuries from their falls. The older the patient, the risk of death is also higher, especially among the above 85 years old age group (Department of Health and Ageing, 2012). The cost and health impact of these falls are also significant, sometimes leading to other health problems and issues (Currie, 2007). For the elderly individuals, the recovery period from their falls is usually longer. Due to prolonged healing, they may also develop pressure ulcers which can further delay the healing process (Currie, 2007). Falls management cost the government millions of dollars, with costs amounting to 170 million dollars for fall-related injuries. Moreover, the risk of re-injury or future falls is also an ever-persistent risk for patients (Currie, 2007). In effect, falls are a significant public health issue which needs to be addressed by health authorities. Throughout the years, various studies have been undertaken on the problem of falls and related injuries, including interventions to prevent and manage their occurrence. This study seeks to evaluate the clinical question: How significant is lighting in the prevention of falls among the elderly? This study shall first evaluate the literature on falls prevention, critically evaluating such literature and assessing their formal and structural validity and reliability. This review shall also d iscuss the search strategy applied in order to establish studies to be reviewed. Then, it will identify the critical assessment tool to be used to evaluate the data. A critical review of the validity of the study findings will also be discussed. Potential barriers and facilitators to the implementation and/or maintenance of the strategy shall then follow. This paper shall end with a conclusion which is based on the quality of the studies and relevance of the findings. Body There were six studies retrieved for this study, and most of them were quantitative studies. Five of the studies had a prospective experimental design. One study had a correlational design. All of the studies were quantitative studies, in other words, they are an empirical assessment of phenomena using numerical and statistical analysis and frameworks (Bruce, Pope, and Sanistreet, 2008). Five of the studies were prospective studies as they were carried out on respondents who would be recruited and who were to be s ubjected to various procedures and processes. Experimental studies are those which evaluate cause and effect relations among respondents which are studied under controlled settings (Bruce, et.al., 2008).

Science and Church Essay Example | Topics and Well Written Essays - 750 words

Science and Church - Essay Example He confronted authority and tradition by putting these theories before those of religion. Aristotlianism was the frame of the Christian Science and so rejecting Aristotle means rejecting Christianity. Because of this Rome rejected Galileo's theories and sentenced him to life imprisonment according to several reasons. About these several reasons like authorities, arguments from common sense, dubitability of telescope, the political consequences of this age and these reasons' unreality and illogicality will be argued in this essay. The end of the 16th and the 17th centuries were featured by the scientific revolution greatly brought about by Galileo Galilei. He supported Democritos's theories in opposition to those of Aristotle who had argued that everything that existed in nature has a purpose. Democrito maintained that the universe and its organisms are formed by atoms in a continuous and arbitrary movement. His philosophy was thus founded on observation and not on finalism as was that of Aristotle: on how, not on why. This was in direct collision with the church which ideally supported the Aristotle's philosophy. Galileo asserted that he had managed to show the theory of Coperni... He also had the insight of not only using the telescope to see the planets, but also to use lenses to examine the tinny things of this world, and told his students to do so. This in essence brought about political consequences where by the inquisition threatened him with torture, forced him to recant, and subjected him to life imprisonment in 1633. The charge was "suspicion of heresy" and was after the church had taken the position that if a Biblical interpretation was found to be in conflict with scientific fact, the Bible was to be interpreted metaphorically. Bible teachings caused the church to oppose Galileo's proof that the earth rotates on its axis and revolves around the sun. Galileo argued that the sun was the centre of the universe which totally differed with common sense as well as the scripture. From common sense perspective, there are only three dimensions in space. All matter in the universe evolves in time, just as explained by Newton. Hence, we can say that the universe is mathematically flat which Galileo proved otherwise. Conclusion The disagreement has been presented tremendously in Galileo's favor. To this date, he is seen as the champion of enlightenment against the blind despotic power of the church. Galileo's "mistake," according to this fascinating study, was not one of science or mathematics, philosophy or religion, but one of diplomacy. Works cited Notes provided by the tutor, a paper by Peter E. Hudgson "Galileo the scientist"

Falls Prevention in Australia Essay Example | Topics and Well Written Essays - 3250 words

Falls Prevention in Australia - Essay Example Unintentional falls are common risks mostly among elderly individuals who may experience non-fatal injuries from these falls. Fall-related injuries are common among these older adults, hip fractures being one of them. Mortality rates in relation to falls are also high in this age group, and death is even a major possibility among those 85 years and above (Currie, 2007). This is also the case in Australia where the common sufferers of falls belong to the above 65 age group (Department of Health and Ageing, 2012). Fall-related injuries mostly include hip fractures and wrist fractures. Some patients have also been known to suffer head injuries from their falls. The older the patient, the risk of death is also higher, especially among the above 85 years old age group (Department of Health and Ageing, 2012). The cost and health impact of these falls are also significant, sometimes leading to other health problems and issues (Currie, 2007). For the elderly individuals, the recovery period from their falls is usually longer. Due to prolonged healing, they may also develop pressure ulcers which can further delay the healing process (Currie, 2007). Falls management cost the government millions of dollars, with costs amounting to 170 million dollars for fall-related injuries. Moreover, the risk of re-injury or future falls is also an ever-persistent risk for patients (Currie, 2007). In effect, falls are a significant public health issue which needs to be addressed by health authorities. Throughout the years, various studies have been undertaken on the problem of falls and related injuries, including interventions to prevent and manage their occurrence. This study seeks to evaluate the clinical question: How significant is lighting in the prevention of falls among the elderly? This study shall first evaluate the literature on falls prevention, critically evaluating such literature and assessing their formal and structural validity and reliability. This review shall also d iscuss the search strategy applied in order to establish studies to be reviewed. Then, it will identify the critical assessment tool to be used to evaluate the data. A critical review of the validity of the study findings will also be discussed. Potential barriers and facilitators to the implementation and/or maintenance of the strategy shall then follow. This paper shall end with a conclusion which is based on the quality of the studies and relevance of the findings. Body There were six studies retrieved for this study, and most of them were quantitative studies. Five of the studies had a prospective experimental design. One study had a correlational design. All of the studies were quantitative studies, in other words, they are an empirical assessment of phenomena using numerical and statistical analysis and frameworks (Bruce, Pope, and Sanistreet, 2008). Five of the studies were prospective studies as they were carried out on respondents who would be recruited and who were to be s ubjected to various procedures and processes. Experimental studies are those which evaluate cause and effect relations among respondents which are studied under controlled settings (Bruce, et.al., 2008).

Female Foeticide in India Essay Example for Free

Female Foeticide in India Essay Save the girl child, or Beti Bachao, Beti Bachao Andolan in Urdu, is a campaign in India to end the gender-selective abortion of female fetuses, which has skewed the population towards a significant under-representation of girls in some Indian states. The Beti Bachao campaign is supported by human rights groups, non-governmental organizations, and state and local government in India. Contents [hide] 1 Female foeticide 2 Beti Bachao awareness campaign 3 National support 4 Effectiveness 5 See also 6 References Female foeticide[edit] Further information: Female foeticide in India Sex-selective abortion, or female foeticide, has led to a sharp drop in the ratio of girls born in contrast to boy infants in some states in India. Ultrasound technology has made it possible for pregnant women and their families to learn the gender of a foetus early in a pregnancy. Discrimination against girl infants, for several reasons, has combined with the technology to result in a rise in abortions of fetuses identified as female during ultrasound testing. The trend was first noticed when results of the 1991 national census were released, and it was confirmed to be a worsening problem when results of the 2001 national census were released. The reduction in the female population of certain Indian states continues to worsen, as results of the 2011 national census have shown. It has been observed that the trend is most pronounced in relatively prosperous regions of India. [1] The dowry system in India is often blamed; the expectation that a large dowry must be provided for daughters in order for them to marry is frequently cited as a major cause for the problem. 2] Pressure for parents to provide large dowries for their daughters is most intense in prosperous states where high standards of living, and modern consumerism, are more prevalent in Indian society. Rates of female foeticide in Madhya Pradesh are increasing; the rate of live births was 932 girls per 1000 boys in 2001, which dropped to 912 by 2011. It is expected that if this trend continues, by 2021 the number of girls will drop below 900 per 1000 boys. 3] Beti Bachao awareness campaign[edit] Beti Bachao activities include large rallies, poster campaigns, wall paintings, billboards, and television commercials and short animations and video films. Celebrities such as video director Jagmeet Bal, and Bollywood actress Priyanka Chopra, have become involved in Save the girl child initiatives. National support[edit] The Beti Bachao campaign is supported by numerous medical organizations in India, including the Indian Medical Association. 4] Government support at the state level has provided funding for Beti Bachao publicity activities in particular. The expenditures related to the campaign have been a source of political controversy in Madhya Pradesh, which launched its official Beti Bachao Abhiyan campaign in 2012. [5] Effectiveness[edit] The campaign has reported some success in parts of India. In 2009, it was reported that in Gujarat, rates of female births increased from 802 to 882 for every 1000 male births. Beti Bachao activities were credited with this improvement. [6]

Bio-based Polymers and Their Future Trends: Article Review

Bio-based Polymers and Their Future Trends: Article Review The selected article, Current progress on bio-based polymers and their future trends[1], provides insight into the present tendencies, technological advancements, and the prospective utilisation of bio-based polymers obtained with renewable means. A wide domain of bio-based polymers are analysed in this article specifically focusing on its production, its characteristics and its potential in commercialisation. The review also measures the subsequent challenges whilst introducing these polymers for appliance. Consequently, the analysis of the review article pertains generally to specialists such as scientists possessing a background knowledge of bio-based polymers, to entrepreneurs who intend to commercialise these bio-based polymers due to their increase in allure as a renewable and environmentally friendly product and perhaps to enthusiasts. Part of this reasoning is due to the extensive use of chemical jargon and its passive and scientific articulation. Subsequently, the review art icle was difficult to comprehend as a scientifically sound reader. The discipline ideally suited for the review article is a combination of organic chemistry, polymer chemistry. Organic chemistry and polymer chemistry are both a chemistry subdiscipline where the former deals with the study of organic materials[2], matter formed with carbon atoms, and where the latter deals with the study of synthetic polymers[3]. The article examines the bio-based polymers, hence falling into the categories of organic chemistry and polymer chemistry. Additional disciplines can be related to this article but may seem ambiguous such as materials science which briefly covers the study of polymers[4] and industrial engineering[5] which examines the cost effectiveness of the production of these bio-based polymers. Therefore, article should be categorised as a discipline of organic chemistry as it focuses on bio-based polymers. The association concerning the discipline of organic chemistry and the review article from the journal Progress in Biomaterials relates thoroughly within. As stated in the description[6], this journal examines the preparation and characteristics of biomaterials in vitro and in vivo and assesses its compatibility in areas such as tissue engineering, drug delivery and implants and regenerative medicine. The editorial board regarding this journal is of an international standard where people from universities universally gather in order to publish and review this journal. Hence this journal is open accessed and peer reviewed published under the SpringerOpen brand and also approved by the Ministry of Science, Research and Technology, obtaining a high credible standard[7]. The journal, published by one of the many leading academic services[8], is therefore associated with the discipline of organic and polymer chemistry. The purpose of the review is to assess a variety of bio-based polymers of their production, characteristics, their effective future applications in our society and its difficulties. The review article investigates and assesses as much as ten bio-based polymers, each with diverse scrutinies, and therefore cellulose[9] will be briefly discussed as an example of what is reported as it is also associated with the primary article[10] that will be compared from the review articled. In this review article, cellulose, reported to be one of the largest bio-based polymer produced[11], is attained through the two methods: sulfite and pre-hydrolysis kraft pulping and has a ninety seven percent purity rate[12]. Cellulose is a rigid polymer and is highly tensile relative to other bio-based polymers. This causes processing problems and therefore is plasticised, mixing itself with other polymers, to soften itself for ease of use[13]. Subsequently, there are three main branches of which cellulosoic p olymers are classified under after chemical modification for applications: cellulose esters, cellulose ethers and regenerated cellulose. Each of these have difference uses: cellulose esters are mainly utilised for film and fiber, cellulose ethers are used in food and personal care and regenerated cellulose are used for disposables, textiles and fabrics[14]. The main drawback to the production of this renewable source is the low yields compared to its high expense.[15] The immense amount of professional research expressed into this review article accounts for the 159 references. Many of these references are primary articles which are peer reviewed whilst there are also some that are also review articles. Most of these references are linked to reputable academic services such as Oxford Academic and Science Direct. The sources of the review article are generally recent as most of them are from the 21st Century. The selected primary article, Cellulose Extraction from Palm Kernel Cake Using Liquid Phase Oxidation[16], is an experimental report that investigates the production of cellulose via its extraction from palm kernel cake with the method of liquid phase oxidation. Specifically this primary article highlights the optimization of this process where the yield of cellulose would increase as a variable changed such as the ration of hydrogen peroxide and the hot water treatment. As a result a theoretical optimal point was discovered. The investigations of this primary article is significant to the review article as it contributes through the production of cellulose, one of the many bio-based polymers discussed in the review article. This helps the audience to understand how cellulose is produced, providing insight on its benefits and drawbacks. While both articles relate to cellulose, the nature and purpose can be distinguishable. The primary article contains experimental data and methods which aimed to optimise the yield of cellulose whereas the review article aimed to provide information to an audience, gathering its data from a variety of sources. Reference List Babu, R.P., OConnor, K. Seeram, R. Babu et al.: Current progress on bio-based polymers and their future trends. Progress in Biomaterials 2013 2:8, accessed 22 March 2017, https://link.springer.com/article/10.1186/2194-0517-2-8> Farm Yan Yan, Duduku Krishniah, Mariani Rajin, Awang Bono. Cellulose Extraction from Palm Kernel Cake Using Liquid Phase Oxidation. Journal of Engineering Science and Technology 2009, accessed 25 March 2017, https://www.researchgate.net/profile/Yan_yan_Farm/publication/49593921_Cellulose_extraction_from_palm_kernel_cake_using_liquid_phase_oxidation/links/57bc0e4e08aefea8f0f5f46e.pdf> [1] Babu, R.P., OConnor, K. Seeram, R. 2013 [2] ACS, Chemistry for Life, accessed 25 March 2017, https://www.acs.org/content/acs/en/careers/college-to-career/areas-of-chemistry/organic-chemistry.html [3] ACS, Chemistry for Life, accessed 25 March 2017, https://www.acs.org/content/acs/en/careers/college-to-career/areas-of-chemistry/polymer-chemistry.html [4] Merriam-Webster, accessed 25 March 2017, https://www.merriam-webster.com/dictionary/materials%20science [5] Oregon state University, accessed 25 March 2017, http://mime.oregonstate.edu/what-do-industrial-engineers-do [6] Springer Link, accessed 25 March 2017, https://link.springer.com/journal/40204 [7] Springer, accessed 25 March 2017, http://www.springer.com/materials/biomaterials/journal/40204?detailsPage=editorialBoard [8] Springer, accessed 25 March 2017http://www.springer.com/gp/about-springer [9] Babu, R.P., OConnor, K. Seeram, R. 2013 [10] Journal of Engineerring Science and Technology, accessed 25 March 2017 https://www.researchgate.net/profile/Yan_yan_Farm/publication/49593921_Cellulose_extraction_from_palm_kernel_cake_using_liquid_phase_oxidation/links/57bc0e4e08aefea8f0f5f46e.pdf [11] Farm Yan Yan, Duduku Krishniah, Mariani Rajin, Awang Bono. 2009. Sec. 1 Para. 1 [12] Babu, R.P., OConnor, K. Seeram, R. 2013 Page 9 Para.1 [13] Babu, R.P., OConnor, K. Seeram, R. 2013 Page 9 Para 2 [14] Babu, R.P., OConnor, K. Seeram, R. 2013 Page 9 Para 3 [15] Babu, R.P., OConnor, K. Seeram, R. 2013 Page 10 Para 1 [16] Farm Yan Yan, Duduku Krishniah, Mariani Rajin, Awang Bono Sec.4 Para.1

My Summer Vacation Essay -- Summer Vacation Essays

  Ã‚  Ã‚  Ã‚  Ã‚  A few summers ago, my family and I took a vacation to Niagara Falls, Canada. We had planned this week long vacation for several months in advance. It had been arranged so that we could visit relatives who live in the area.   Ã‚  Ã‚  Ã‚  Ã‚  The morning we were to leave for our trip was very sunny so I woke up a few hours early from the light shining through my window. So, I used this extra time to finish packing my belongings that I had forgotten to pack the night before. We left around 9:30 on a warm, July Monday morning. It was a long trip and when we finally got there we were exhausted. So we decided to just rest and start out early the following morning. We went on the Spanish Aero Car, which is a cable suspended observation vehicle that passes over the whirlpool, about a mile downstream fr...